Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human engagement. Street teams interact directly with consumers to get them excited about your brand and connect with it on a more personal level. This excitement translates into direct action – whether you want consumers to download your app, sample your product, attend an event, or use your service for the first time. My company recently worked on a nationwide project for one of today’s top ride-sharing brands. The goal was to build brand awareness as well as have consumers download the brand’s app by offering coupon codes for their first ride with the company. We hired and trained event managers and brand ambassadors for mobile street team events in 11 markets and activated street teams on college campuses around the country. Brand ambassadors talked to almost 1,500 consumers during the 5-month campaign, with 20 percent of consumers downloading the app and using the coupon code. When executed correctly, a street team initiative can increase brand awareness, build loyalty and increase sales. But when executed incorrectly, a street team initiative can waste money and damage a brand’s reputation. If you have ever encountered an untrained street team glued to their smartphones, clustered together and blocking the sidewalk, or shouting at you as you walk by, you know what I mean. The following are my top nine tips for successfully using street teams to increase brand awareness and acquire new customers:
Street teams are a way to bring mobile apps and other online offerings to life. Rather than staring at a screen, consumers get to interact directly with products and services, and their questions can be answered by the person standing right next to them. In today’s digital age, building a personal connection with consumers goes a long way towards fulfilling your brand’s goals. A version of this post originally appeared on Forbes. from https://businesscollective.com/how-to-use-street-teams-to-build-brand-awareness/
0 Comments
Leave a Reply. |
ABOUT MEHi I am Brenda Feaster from New York city. Recently completed my business studies. I always helps others in my area specially the entrepreneurs who want to grow their businesses this also increases my own abilities as well. I also recently started my own food business and its going well. ArchivesNo Archives Categories |